Introduction:
In the world of sports and fashion, Adidas and Puma stand out as two iconic brands that have shaped the industry for decades. The rivalry between these two companies has been well-documented, with their founders being brothers who eventually went their separate ways to establish their own successful brands. One book that delves into this intriguing history is "Kwaad Bloed" by Barbara Smit. In this article, we will explore the content of this book and analyze the author's focus on Adidas over Puma.
Overview of "Kwaad Bloed":
"Kwaad Bloed" by Barbara Smit is a book that delves into the rivalry between the Dassler brothers, Adolf and Rudolf, who founded Adidas and Puma respectively. The book provides a detailed account of the brothers' tumultuous relationship and how it ultimately led to the split of their once-unified business. Smit's narrative captures the intense competition between the two brands and the personal animosity that fueled their rivalry.
Disproportionate Attention to Adidas:
One of the criticisms of "Kwaad Bloed" is that the author gives disproportionate attention to Adidas over Puma. Throughout the book, there is a clear bias towards Adidas, with more focus on the company's successes, innovations, and impact on the sports industry. This imbalance in coverage may leave readers with a skewed view of the rivalry between the two brands and the contributions of Puma.
The Second Half of the Book:
Furthermore, the second half of "Kwaad Bloed" seems to veer away from being a historical account of Adidas and Puma. Instead, the narrative delves into other tangential topics that may not directly relate to the central theme of the book. This shift in focus may leave readers wanting more in-depth analysis of the rivalry between the two brands and the impact it had on the sports and fashion industries.
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